Postponing surveys could erode trust, exacerbate employee anxiety, and bar opportunities for building a stronger workplace culture. As a responsible and caring manager or business owner, one should know the importance of capturing the feedback of employees through employee satisfaction surveys, and even more so during times of a crisis.
What is an Employee Satisfaction Survey?
Employee satisfaction survey is a tool that companies use to gauge the levels of satisfaction of their employees within the company and their work. Such a survey helps the leadership get insights about their employees and helps them take steps to improve employee engagement.
How do you Assess Employee Satisfaction?
Great Place to Work, present in over 60 countries globally, studies the work culture of over 10000 organizations every year.
Broadly speaking, it is safe to say that these are some pivotal elements that comprise employee satisfaction at the workplace and are also key drivers of employee engagement. If you are looking to assess employee satisfaction, these are some crucial components to evaluate.
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Why should You Conduct an Employee Satisfaction Survey?
1. Maintains Confidentiality
Many employees do not want to reveal their identity and feel comfortable answering a survey rather than a personal interview/interaction. Anonymity often gives people more confidence to share honest feedback. An employee satisfaction survey is therefore important.
2. Retains Employees
Employee satisfaction surveys help you identify and solve employees’ problems and keep employee engagement high. Satisfied employees tend to stay longer in a company. Time and investment for re-hiring new employees also gets reduced and benefits the organization
3. Improves Productivity
Employee satisfaction survey provides great diagnostics on employee engagement that help you to improve and provide better comfort to your employees. This automatically boosts employee productivity and in turn, impacts business results positively.
Why launch an employee satisfaction survey in difficult times?
Employee satisfaction surveys, through a series of questions, help the organizations identify the levels of fulfilment that the employees are feeling at their workplace. These surveys are crucial for the management to identify any gaps in terms of employee experience and accordingly take necessary steps to fill them. With so many rapid changes, it might seem like now is an unstable time for employee satisfaction surveys.
“After all,” you might think, “with this being such an unstable time, I know responses won’t be representative of the way things normally are around here. It would be better to wait until things return to normal, so we can make changes based on the way the business usually operates, not the way we’re doing things during COVID-19.”
The reality is that employee satisfaction surveys are an essential listening tool right now, while the COVID-19 pandemic is affecting how your organization operates.
The act of launching employee satisfaction surveys at difficult times depicts that the personal experiences of the employees is a priority for you. When you survey employees on their satisfaction levels during tough times, you are showing them that you are committed to their well-being. Surveying now would acknowledge the stress created by the COVID-19 pandemic and send a message that you are here, and you are listening.
Ideal Composition of Employee Satisfaction Surveys
Organizations often ponder over what to ask in an employee satisfaction survey.
Below are the broad categories to touch upon while formulating a satisfaction survey.
- Nature of work and skill improvement
- Internal Communication
- Mentoring and support by supervisor
- Distribution of work within team and work stress
- Recognition, appreciation received by employees
- Brand value and work culture as perceived by the employee
- Colleagues and bonding with other employees
- Long term career plan and its alignment with present work
- HR Benefits, Incentives, Bonuses